Crafting Emotionally-Driven Digital Experiences for Global Brands .

Brand image | UX / UI | Social media

Hello! I’m Katherine, an Art Director and Digital Strategist. I transform ideas into intuitive, visually stunning designs that tell authentic stories and connect with audiences worldwide.

Specializing strategic and accessible solutions for multicultural brands, creating unique brand identities for SMEs startups, NGOs and international organizations.

Let’s Create Something Meaningful !

brand identity

graphic design

web design

Socia media

Content creation

Marketing digital

Portfolio: Designs That Tell Stories

Discover how I’ve helped brands create meaningful connections through design. Each project is a testament to my commitment to accessibility, inclusivity, and authentic storytelling.

Innovative marketplace bridges local farmers and urban cultivators, promoting ethical consumption through direct sales and bartering while highlighting complete transparency and community trust.

Art direction

Product design

Brand image

UX/UI

Web design

Premium coffee brand that caters to urban adventurers who value craftsmanship, sustainability, and portability. 

Rooted in a rustic yet contemporary aesthetic, Cafés Cowboy embraces a nomadic spirit, blending authenticity with modern urban appeal.

Art direction

Brand image

Canine education company dedicated to strengthening the bond between pets and their owners. It offers personalized training programs, behavioral guidance, and social activities such as group walks, led by a certified dog trainer.

Art direction

Re-branding

Content design

Wellness brand committed to fostering tranquility and mindfulness through yoga and therapeutic services. It aims to help individuals connect with their body and mind, promoting balance, healing, and meditation. 

Art direction

Brand image

Communication strategy

Let me show you more

Blog posts

Other projects

"I want to work in projects that touch hearts and create a positive change in people’s lives."

That’s why I decided to combine my love for design with my background in the performing arts to tell powerful stories and create experiences that really connect with people. By creating unique brand identities, I help businesses and organizations communicate their values in a way that resonates deeply with their audience.

After migrating and meeting very different people from all over the world, I definitely make sure that everything I design is inclusive and accessible, so it resonates with a global audience.
Katherine Famiglietti
Art Director & Digital Strategist

Let’s Work Together

Whether you’re a SME, a startup, an NGO, or a global brand, I’m here to help you create designs that make a lasting impact.

Send me a message and let’s bring your vision to life!

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FAQ

How can you help my brand stand out in a competitive market??

I specialize in creating unique brand identities and intuitive user experiences that capture your audience’s attention. By combining creative storytelling with strategic design, I help SMEs, startups, ONGs and global brands differentiate themselves and connect emotionally with their users nuances of diverse markets. I tailor solutions to meet the specific needs of your brand, no matter where you’re located.

I am also committed to creating designs that are accessible to everyone, regardless of their abilities or cultural background. My work ensures that your message reaches a global audience while promoting inclusivity and social impact.

Feel free to contact me to discuss how we can work together to elevate your brand on an international scale!

Do you work with international clients?

Yes, I work with international clients.

My fluency in Spanish, English, Italian, and French enables me to effectively communicate and collaborate with businesses across various regions.

With experience working in multilingual and multicultural environments, I bring a global perspective to every project. Furthermore, having lived in multiple countries and worked with clients from around the world, I understand the nuances of diverse markets and can tailor solutions to meet the specific needs of your brand, no matter where you’re located.

Feel free to contact me to discuss how we can work together to elevate your brand on an international scale!

How can you help my brand connect with a global audience?

I create visually compelling campaigns and packaging designs that help your brand connect emotionally with consumers worldwide

My multicultural and multilingual background allows me to design solutions that resonate across different cultures and languages. My fluency in Spanish, English, French, and Italian allows me to communicate effectively and understand the cultural nuances that make your brand unique.

Let’s create something that resonates globally!

How do you incorporate storytelling into your designs?

Storytelling is at the heart of my design philosophy. I use visual narratives to convey your brand’s message in a way that connects emotionally with your audience. Whether it’s through branding, UX/UI design, or marketing campaigns, I ensure that every project tells a compelling and authentic story.

Do you prioritize accessibility in your designs?

Yes, accessibility is a core value in my work. From color contrast to user-friendly navigation, I ensure that every design is inclusive and usable for people of all abilities. This not only enhances user experience but also aligns with global accessibility standards.

What is your pricing structure, and how long do projects typically take?

Each project is unique, so I provide customized quotes based on the scope and complexity of the work

The time required to implement a digital strategy depends on the complexity and specific needs of each project. Whether you’re looking to enhance your brand’s visual identity through art direction or develop a comprehensive digital marketing plan, each project requires a tailored approach.

I prioritize efficiency and clear communication to ensure timely delivery without compromising quality.

I invite you to contact me to schedule a video call, where we can discuss your project in detail. This allows me to create a customized plan that aligns with your brand’s goals, ensuring that the strategy is perfectly adapted to your needs.

Why is working with a creative expert important for your brand’s growth?

A creative expert helps your brand stand out by crafting unique, engaging, and audience-focused content. They ensure visual and message consistency across platforms, strengthen emotional connections with your audience, and align every design element with your brand’s core identity. This approach builds recognition, fosters trust, and drives long-term growth. 

As a creative expert, I specialize in designing visually compelling strategies that elevate your brand. My tailored approach ensures consistency across all channels, aligns visuals with your brand’s mission, and creates a strong emotional impact. By focusing on professional, customized designs, I help businesses stand out, streamline processes, and achieve measurable growth in today’s fast-paced, competitive market.

Working with a professional not only saves time and boosts efficiency but also delivers measurable results that enhance your brand’s competitive edge.

How can art direction help communicate a brand’s values?

Art direction translates your brand’s values into compelling, cohesive visuals that resonate with your audience.

By carefully curating elements like color, typography, imagery, and design style, I ensure every detail reflects your brand’s mission and identity. This approach not only enhances emotional connections but also creates a memorable impression, building trust and loyalty.

My expertise helps you articulate your core values visually, turning abstract concepts into powerful storytelling tools that differentiate your brand in the marketplace.

Why hire an art direction service for my brand image instead of just a logo design?

Good art direction ensures your brand image is professional, consistent, and impactful. It unifies key design elements—logos, color schemes, typography, and visuals—into a cohesive identity that captures your audience’s attention and builds recognition.

I focus on creating polished, tailored designs that communicate your brand’s essence and stand out in competitive markets. Effective art direction strengthens credibility, drives engagement, and ensures your brand leaves a lasting impression across all platforms.

Why it is essential to have a well-established digital strategy for brand development nowadays?

A strong digital strategy is essential because it aligns your brand’s objectives with the online behavior of your target audience. A data-driven approach allows your brand to remain competitive, quickly adapt to emerging trends, and build lasting, meaningful relationships with your audience in today’s digital-first world.

By strategically optimizing your presence on search engines, social media platforms, and websites, I help you connect with the right audience, enhance visibility, and foster deeper engagement, ensuring your brand thrives in the digital landscape.

What is usually the process when you work on a creative project for a client?

Once I receive the first message, We schedule an initial conversation to understand your goals and needs. We then assess the project’s specifics—like scope, timeline, and deliverables—and I provide a tailored proposal with a detailed plan and budget.

After agreeing on the strategy, we move into the execution phase, where I maintain close communication with the client for feedback and adjustments.

Finally, I deliver the completed project, ensuring it aligns with the client’s vision and goals. This approach ensures a customized, efficient process from start to finish.

Can I hire specific services or only complete packages?

Each project has different needs and objectives. Instead of offering specific packagers, I believe in providing personalized solutions tailored to your brand’s unique vision.

After we discuss the specific details of your project, I will prepare a comprehensive debrief, outlining the deliverables, timelines, and a customized budget that fits your needs.

This approach ensures that you receive a strategy and solutions that are perfectly aligned with your brand’s needs, whether it’s art direction, digital strategy, or a combination of both.

Feel free to contact me to schedule a conversation, where we can discuss your project in more detail and start crafting a plan that works best for you.

creating unique brand identities

“I want to work in projects that touch hearts and create a positive change in people’s lives.”

That’s why I decided to combine my love for design with my background in the performing arts to tell powerful stories and create experiences that truly connect with people. By creating unique brand identities, I help businesses and organizations communicate their values in a way that resonates deeply with their audience.

After migrating and meeting people from all over the world, I’ve made it my mission to ensure that everything I design is inclusive, accessible, and meaningful. Whether it’s a startup, an NGO, or a global brand, I craft designs that not only stand out but also inspire action and foster connection.

Let’s create something that matters.